In this article, Meleiro opines that the emergence of the local video industries in Ghana and Nigeria represent the greatest development in African cinema, in recent decades. The author considers that in most of film producing Africa, with the exception of South Africa, the poor state of cinema houses, the absence of governmental support for filmmaking, and the large offer of foreign films tied many filmmakers to foreign funding, equipment, expertise, and audiences. Such conditions, he opines, constrained the filmmakers in question to produce movies that were hardly in sync with their African audiences. Meleiro further elaborates on the advent of video movies in Africa (Ghana and Nigeria), intimating that affordable and available video technology allowed video-makers to create and proliferate a cinema that was/is tremendously popular among local audiences. The author elaborates on the genesis and practice of video movie making in Ghana and Nigeria and in the process raises the issue of the second-rate quality of some of the movies, as well as audience reception, including practices/mediums of production, distribution and proliferation.